Special: adatics offers free media mix optimization @ dmexco 2016

Johann Hermann, 12.09.2016

adatics @ dmexco

There are a couple of reasons why advertisers' marketing budget allocation is currently far from optimal:

- Offline advertising touchpoints are not integrated in online customer journey

- CRM data is not connected to transaction data which means that the value of conversions is misrepresented

- Ad visibility data and view time data is not used in optimization process

- Media agencies make most of their money by receiving kick backs from media owners which leads to a lack of objectivity

- Advertisers use static attribution models that don't reflect marketing impact

Come and visit adatics @ dmexco (Hall 6 Stand C 026) and we will show you how much performance potential there is in your marketing budget.

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