We are independent from media sellers and are not connected to publishers, sales houses and marketing networks. adatics exclusively optimizes based on the marketing channels advertising effectiveness. Only objectively measured data is used by the algorithm.
adatics incorporates and connects different data sources and therefore uses the best possible data base for its budget optimization: e.g. customer journey data, offline advertising tracking data, ad visibility data, cross device effects, CRM data, customer lifetime data, after sales data and many more.
Above all, advertisers are interested in the optimal budget distribution among the different channels and the optimal bid price for biddable media. adatics delivers clear actionable recommendations and is committed to providing your company with only the most useful analysis.
CEO: Johann Hermann
Departments: Marketing, Presse, Key Account Management, Internationalisierung
COO: Andreas Eckert
Departments: Product, Technology
It is our mission to develop tools for efficient media planning. Our tools use measurable data only such as customer journey data, advertising effectiveness, GRP, etc. Our tools deliver actionable recommendations and provide helpful insights for media optimization. Time and resources spent to implement our tools should be minimal. The benefit of using our tools should be greater than the cost. Therefore, clients experience a positive ROI either via budget savings or measurable performance increases.
The adatics management team consists of former WPP employees. WPP is the world’s largest media investment company. Our team has many years of experience in optimizing up to 8-digit media budgets.
©2016 adatics GmbH